Are You Missing The Value in Contact Data & Business Cards? - What to Consider

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ecently, we posted about business cards in the post-pandemic world, and how they can be a great vector for contact data in all their forms. Networking is more important than ever for businesses and charities in the UK who are looking to recover after the pandemic.

But what do you do with that contact data moving forward? There are plenty of uses and helpful tools for this data, but it often can take a lot of time and effort to get the most out of your data; time and effort that could be better spent elsewhere. It’s easy to forget a paper business card in a drawer or make a mistake when typing up that data into an email.

Contact data from networking and other businesses can help your business in numerous ways, and it’s important to consider the benefits and efficiencies of each application.

Applying Collected Contact Data

Flow chart of contact data uses for business.


1.    Outreach campaigns

Specifically, how you interact with influential people and businesses in your sector, building relationships and linking together your social media and online presence with theirs. By doing this, you increase your business growth laterally, expanding into untapped markets and interacting with people you otherwise wouldn’t have encountered.

This builds your SEO, helping your website and social media be seen more, and raising your ranking on Google and other search sites. On top of this, you can organise collaborations, sharing content and helping promote each other. All of which helps your brand reputation grow.

2.   Direct marketing

“Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.”

Whether it’s direct email marketing, targeting your online adverts to certain people, or creating newsletters with a specific person in mind, direct marketing is a tried and tested way to encourage sales and ensure that your target audience is aware of what you’re selling.

3.    Phone calls

After emails, the most well-known marketing tactic is direct phone calls. With the rise of Voice over Internet Protocol (VoIP) providers such as Intermedia Unite and Ring Central, these phone calls are getting more intuitive, with various features and ideas to help you contact the right person at the right time to help your business grow.

4.    Networking referrals

Whether you’ve been to an event, had a friend send someone your way, or a previous customer has recommended you, you need to keep track of that contact, what you’ve done with them, and communicate with them to make something of it.

“91.5% of all cold emails sent are simply ignored”

Cold marketing is notoriously difficult – for good reason. People are becoming more resistant to all marketing as time goes on, and no-one likes being spammed with constant advertisements when you’re not interested or looking for that service.

But that’s where marketing like this proves so useful – warm & qualified leads from people you’ve built a relationship with are so helpful for growing your business.

5.     Analytics

There’s no point collecting contact data, carrying out marketing and outreach campaigns, or paying for ads and calls if you’re not keeping track of who you’ve spoken to, what happened, and what worked. This is a topic which is beyond the scope of this blog, but worth mentioning. Analytics doesn’t work if you don’t have robust data collecting and management in the first place.

So, what can you do?

Whenever you’re looking at data processing like this, it’s worth considering the tools that can help you. Common tools that use contact data are Customer Relationship Management Software (CRM), mail services, account-based marketing tools, and VoIP providers, fulfilling many of the uses outlined above.

If we focus particularly on two of the higher conversion uses above, outreach marketing and networking referrals, we can start to plan out an entire process of data collection, storage and use. By doing this, we can confirm data security, what data to collect, and any limitations.

So, let’s start by looking at inputting that data in the first place. We’ve just been to a networking event in Bristol and received a business card from an influential business owner in our industry. We’ll probably want to track how we met them, when, any ideas they mentioned, and if we’d sorted a follow up meeting. We could then look to set up a newsletter to send to them automatically.

Data Input

Hubspot Contact Input Form (CRM)

Malichimp New Contact Example

In terms of setting up our new connection as a contact, we can see the process is relatively simple. Looking at the two above examples, it’s clear that the sort of data required is repetitive and well established, just like it is in a business card. Whilst the temptation is there to assume you can manually just copy data into them though, it’s worth thinking about how quickly that time can add up.

A study in 2015 showed that CEOs in all sectors spent almost 20% of their time on tasks that could be automated – and with how technology is improving, that figure has likely increased dramatically.

Back to the Business Card

With what we’ve spoken about above, we can see that, in an ideal world, we would collect someone’s contact data, automatically upload that data to our CRM, track how we interact with them, then automatically start sending some emails and setting up some calls as well, securely and safely.

With all of that automated, the actual conversations you have, and the relationship you build (i.e., the important stuff) is augmented and set up with minimal time on your part, so you can shine.

How does Contapp fit into this?

If you read our previous blog, you’re already aware of how Contapp digitises collecting business cards. Considering the whole lifecycle of the data, there is an immediate benefit of having the data in an electronic format from the start.

No manual typing, no human error, and the data is easily accessible.  

Contapp allows for the stored business cards to be exported in various formats, allowing for quick upload into a subsequent data processor. Current and future Contapp features making this process more streamlined include:

Import/Export Library as a CSV

Allows you to scan printedbusiness cards into digital formats, saved directly into your Contapp library, automatically backed-up via the Cloud.

You can export your full library or a selected group as a CSV file, which you can then upload into softwares such as a CRM or Email Campaign Platform, like Mailchimp. Alternatively, you can add data to the same CSV spreadsheet on desktop, import into Contapp and save those contacts into Contapp as digital business cards.

This is a feature included in their premium plans, which starts from as little as £1.33 per month.

Share Your Business Card Details Virtually or Face to Face

Sending and storing business card details made easy. As a sender, you can share your business card with anyone in the world, on multiple platforms, saved directly to their smartphone.

As a receiver, you’re able to save that business card directly into your library. If you don’t have Contapp, you have the option to save all of that data in text format, to save however you like.

Powerful Integrations Coming Soon

A big part of Contapp’s roadmap involves key integrations from leading softwares used by professionals daily. This will make data processing streamlined and effortless.

Direct integrations will include CRM platforms, Google Drive, Calendars, Zoom/Teams,Outlook/Google/Apple Contacts, Slack, Calendly, Mailchimp, LinkedIn and more. These are currently in the pipeline, and some will be ready this year.

Summary

Taking in contact data from a business card, storing it, and processing it easily represents just one way in which any business should be leveraging their data. It’s not just about how you use the data; how you perform every step from collecting it to maintaining and accessing it should be as streamlined as possible.


Our advice? Use the tools that are being custom built for this sort of work and innovate where you can. The benefits are massive, and worth the investment! Contapp is a great example of a specific app that is tailor built with this sort of whole lifecycle in mind, something you should be looking for in the tools you use.

If there are any specific ideas, datasets, or tools you’d like to see us discuss in the future, please feel free to drop us a message.

Thanks for reading!

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