ME businesses have undergone massive amounts of change over the last few years, and the Covid-19 pandemic has only hastened this. There has been a fundamental change towards digitisation of data, networking and how we communicate with customers, and if you’re not on top of this, it can quickly feel overwhelming.
Here at Databound we’re always on the lookout for a good business app. In this blog we discuss the benefits of digitising a specific part of your networking data process, the collection of business cards, using the great example of Contapp.
Contapp is the “smarter and more convenient way of digitally managing printed business cards, whilst reducing paper waste”.
Contapp works to provide an environmentally friendly, lightweight business card scanning app, that tags cards you scan so you can remember when and how you met people, and stores them in a user-friendly manner. It also lets you share your own card securely from your phone in seconds.
We’ve all been in a situation where you need to focus, but also need to take note of what’s going on for future reference. Usually, you’d grab a pen and a notebook, but that takes away attention, and isn’t the most efficient method.
Thousands of different notebooks and collection tools have been made to help with this area, but in general, all manual data collection suffers from similar issues.
o Manual data collection takes a lot of time to do right – detracting from the task at hand.
o It can be so easy to misplace a notebook or scrap of paper. When data isn’t stored correctly, with its intended use in mind, you lose it.
o Writing things down is great, but it’s so easy to incorporate mistakes, or forget to add a correction afterwards.
o Even if you have correct data, converting it into a useable format can be a painful and time-consuming process.
One way to get around some of these issues is to create a specific package for the data, such as a business card. Business cards can be bulk produced and are a quick and efficient way to exchange relevant information, as the data adheres to a strict format of name, address, etc.
They’re a tried and tested way to help create new business opportunities, helping you stand out from the crowd. Studies have shown that the number of sales can increase by 2.5% for every 2000 cards that are handed out. But they still are affected by the same issues discussed earlier.
88% of business cards handed out get thrown away within the first week . Even if they’re not thrown away, they can be lost between a networking event and the office, or stored in a drawer, and then forgotten about.
“Each year 100 billion business cards are produced worldwide, leading to the loss of 7.2 million trees”
They also don’t age well – once handed out, a card doesn’t get corrected if a business address or phone number changes, and if the card is damaged through general wear and tear, it becomes useless.
Lastly, the data itself is not in a user-friendly format. If you want to take that data and input it into your CRM or phone it’s a very manual process, providing another impediment between yourself and a potential client.
It’s also worth pointing out that physical business cards have a huge impact on the environment, cost large amounts of money, and their use has been greatly affected by the risk of transmitting Covid-19.
In the case of business cards, they are an ideal candidate for digital collection and distribution – let’s take a look at an app developed specifically for this, Contapp.
Contapp was designed to allow for business cards to be electronically distributed and stored via app, instantaneously. Your business card can be shared to all other users of the app easily, and any cards received are stored in a digital wallet, so you can easily access them without hassle.
There are many benefits to using an app like this, with the most apparent one being how much time it saves. Sharing your card to everyone in a room is incredibly helpful, and being able to quickly access and manage all the cards you have collected in app means no more searching through piles of cards in a drawer.
The cards can’t be damaged or worn down and are stored in a format that allows for them to be corrected and used easily. The app allows for cards to be easily imported or exported as a csv. file, which can then be imported to a CRM to be used, such as Hubspot or Zoho. It’s also more secure than physical cards, helping you stay safe in terms of GDPR, and preventing accidental loss of a really useful contact!
As with most digitisation apps, there is also a huge benefit for the environment; no paper loss, no trees cut down, and only the electricity needed for your phone whilst using the app.
The last benefit is cost. On average, businesses are spending more than £200 per person, per year, on business cards alone. In contrast, Contapp is free to use, or offers a premium subscription starting at £1.33 per month.
Innovation and future proofing is one of the most important things you can do as a business owner, and understanding the benefits of using well designed and applied apps can save you an incredible amount of time and money.
Contapp is a brilliant example of applying software to a very specific idea and running with it. Having used it for the past month, it’s certainly made keeping track of my business networking easier, and their team is responsive in terms of ideas and feedback, which is always good to see. The next stage of their roadmap is integrations - a subject close to our heart! This will allow data stored in the app to automatically flow between Contapp and CRMs, Calendars, VOIPs like Zoom or Team, Slack and Calendly, allowing for the data collected to be used in a more intuitive way, and opening up the potential business applications.
I’d highly recommend giving it a go – check the app out here and thank you for reading our latest blog!
As always, please let us know if you’d like any specific topics covered or have any questions. Have a great day!